Lets be creative
MUMBAI: The ban bandwagon is on the roll again. People who wouldn’t usually be seen dead without their Nikes and DKNYs are jolting awake to protest US ‘neo-imperialism’ by dumping their designer togs.

In Mumbai’s Muslim neighbourhoods, a door-todoor campaign has been extolling the virtues of Babool over Colgate and Masala Soda over Pepsi.

There’s a sense of deja vu. When the Afghanistan war began, Sosyo was the flavour of the moment from Crawford Market to J.J. Hospital. Well- heeled executives on Mohammed Ali Road were declaring with surprise, ?Hey, Raymonds isn’t so bad, you know,’’ as they put aside their Arrows and Calvin Kleins. But the moment Hameed Karzai’s regime was installed, Coke and Reebok were back, occupying pride of place in the lives of people who don’t know Khadi Bhandar from Apna Bazaar. [TOI]

Ah Sosyo, does anyone remeber that ad in which Juhi use to come and throw the hat that turned into the words "Sosyo, choice of the new generation"? I loved that drink, probably I still do but its close to 8-9 years that I last tasted it so I dont really remember the taste now. I loved Masala Soda too, they used to have it in those bottles with a marble as the stopper.

I hope Indian brands take maximum advantage of the public sentiment and come up with creative ad campaigns and marketing strategies.